To create a digital marketing plan, start by setting clear and achievable goals. Next, identify your target audience using data and segmentation tactics. Then, define your unique value proposition and establish relevant metrics to measure the plan’s effectiveness. Lastly, allocate resources based on the customer journey stages, such as awareness, consideration, and decision. Setting Clear Objectives The foundation of any successful digital marketing plan lies in setting clear and achievable objectives that serve as guiding stars for all your future campaigns. These objectives define the purpose and direction of your strategy, providing the focal point around which all of your…